From September 30 to October 6, 2023, journalists and industry professionals participated in an international press tour to discover the volcanic terroirs promoted by the Heva – Volcanic Agriculture of Europe project. The itinerary crossed the majestic Lessini Mountains, touching on Soave, and reached Santorini.
Thirteen journalists from the Netherlands, Germany, and Sweden explored Monte Veronese, the emblem of Veneto cheese production, tasted the wines of the Lessini Durello and Soave denominations, and finally savored the prestigious PDO products of Santorini. These products are carefully protected by Europe and are recognized by their respective Consortia, which are also the main supporters of the Heva project: the Italian wine consortia of Soave and Lessini Durello, the Union of Santorini Cooperatives – Santo Wines, and the Consortium of Monte Veronese cheese from Veneto.
The name of the tour, “Discovering the Volcanic Agriculture of Europe,” reflects its nature and the intense seven-day program. The first three days, from September 30 to October 3, were dedicated to Italy, between the Lessini Mountains of Veneto and the hills of the Soave and Lessini Durello denominations. The remaining days, from October 4 to 6, took place in Santorini, where aside from visiting local archaeological sites, participants explored traditional cultivation techniques of local vines and tasted the island’s PDO wines.
“Discovering the Volcanic Agriculture of Europe” is part of the rich educational program of the Heva project, dedicated to a professional audience interested in promoting and enhancing the distinctive characteristics of products born from volcanic terroirs and marked by the protection brands of the European Union.
Scroll through the images of the press tour “Discovering the Volcanic Agriculture of Europe” to relive the extraordinary moments experienced during this unique journey.
