A rich calendar of autumn events for HEVA – Heroes of Europe: Volcanic Agriculture

A rich calendar of autumn events for HEVA – Heroes of Europe: Volcanic Agriculture

The European project for the protection and promotion of volcanic products will take part in some of the most important food and wine fairs across Italy and Greece 


Approximately six months after its official resumption following the end of the COVID-19 restrictions, the Heva – “Heroes of Europe: Volcanic Agriculture” project prepares for an autumn jam-packed with trade shows and events.  

Funded by the European Union, within the framework of Regulation no. 1144, this international project sees the collaboration of the Italian Wine Producers Associations of Soave and Lessini Durello, the Greek Association Union of Santorini Cooperatives – Santo Wines, and the Veneto Association of Monte Veronese cheese, with the aim of protecting and promoting products originating in volcanic terroirs.  

The project centres, among other things, on participation in events open to consumers and food and wine operators. Drawing on the high quality of their raw materials and the experience gained in recent years, the producers associations have, as their ultimate goal, that of bringing the distinctive aspects of these volcanic products, marked by the European Union’s protected origin labels, to the attention of a wider public.  

The first events in which Heva took part, officially confirming the resumption of operations, were Cibus 2022, the 21st International Food Fair, in May, and ProWein, Düsseldorf’s International Trade Fair for Wine and Spirits.  

The next few months will see the associations engaged at Terra Madre Salone del Gusto in Turin, at the Merano Wine Festival and at Map of Flavours, a trade show to be held in Greece in early December.  

This busy autumn season, therefore, will open with Heva’s participation in Terra Madre Salone del Gusto, the worldwide event dedicated to tasty, wholesome, fair food and food policies, to be held from 22 to 26 September at Parco Dora in Turin 

With over 600 Italian and international producers and a rich schedule of events and exhibition spaces, this show aims to highlight how food can be a precious opportunity for regeneration. Heva will be represented at Parco Dora, in Via dei Presidi, stand PR82, by the Producers Association for the Protection of Monte Veronese PDO Cheese. 

In the words of the Chairman of the Association, Alfonso Albi, “participation in the Salone del Gusto will certainly offer a great opportunity to contribute yet further to the promotion of this cheese from Verona’s mountainous region, paired exclusively with volcanic white wines, in a context where the protection of biodiversity, the promotion of environmentally friendly agro-ecological practices, and the protection of soil fertility and of the landscape – key principles also underpinning our mountain pasture activities – are concretely pursued”. 

From 4 to 8 November, the Soave, Lessini Durello and Monte Veronese associations will represent Heva at the 31st Merano Wine Festival, entitled “Respiro e Grido della Terra”. The three associations will be reserved places in the GourmetArena dedicated to Foods, Spirits and Beers promoted by associations devoted to the protection of high-quality products of excellence.  

From Italy, Heva’s promotion activities will then move on to Greece, and more specifically Thessaloniki, where the 19th Map of Flavours, the largest wine-making event in northern Greece, will be taking place on 3 and 4 December 

Consumers, industry operators and the press will be able to taste a wide range of wines, ranging from fresh, racy products for daily consumption to top-end labels from the best vineyards in Greece. 

Map of Flavours is a meeting place, an opportunity to learn and to define the trends of the national wine market,”, say the representatives of Santo wines, present at stand W45. “For the Volcanic Agriculture of Europe project, it represents a unique opportunity, in Greece, to promote and give visibility to the features and uniqueness of all the products generated by these terroirs, as a result of the synergy created between soil, human action and time.”    

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Heva Flies to the Netherlands
See you at the Merano Wine Festival